"While selecting a new space for the Genes store, we wanted to capture the essence of an upcoming cultural epicentre. It was imperative that the larger environment was a confluence of fashion, beauty, food - the best that the city has to offer", notes co-founder Hemant Sagar talking about the thriving Sultanpur area that houses the Genes flagship space."
The spirit of an atelier presents it self in the form of a colossal table and mirrors that are classic Lecoanet Hemant workspace signatures. Dynamism and a sense of movement prevails through the space, with movable clothing racks and tables. Materials like marble, nickel, mirrored surfaces punctuate the space. The archetypal chandelier makes an appearance anchoring the store, a playful contrast of modern and traditional themes. Amidst these quintessential Genes elements, a vibrant larger than life screen plays visuals from the Summer 24 campaign titled " ... tropiques!".
The spirited collection pays tribute to the tropical wilderness. Crisp summer staples are reimagined in vivid prints and artisanal embroideries. The clothes represent the Genes ethos of freedom and diversity, perfectly captured in the store too. This address in New Delhi marks the next step for the brand, as it looks forward to more meaningful touchpoints with the discerning Genes Tribe.
